The Jacobean Council launched the Xacobeo 2021 new logo. The logo, designed by the Uqui Permui from Santiago, has gained in volume and has been simplified to “facilitate its adaptation to digital environments without losing the identity of the brand”.

The creative director takes up the scallop as the starting point of the logo of the previous Xacobeo 2010 as the main iconographic element of the Camino de Santiago. The logo is characterized by the simplicity of its lines. It opts for a lighter typography, with a soft but compact line, and the red-gray duality is maintained as corporate colors. The ribs of the scallop have been modeled to give them a greater volume and the image is simplified to just one, compared to the four of the previous versions.